I&CO designed and launched a discussion-based program that brought together frontline employees and executives to reflect on the company's purpose and reimagine the future of work.

Using national population forecasts and internal data, I&CO devised a backcasting framework anchored to the question: In 2040, will our workplace support diverse families and ways of working? We structured the program to include cross-functional teams and outside experts, ensuring every session captured diverse perspectives. Insights generated through the dialogue were submitted to internal HR policy meetings for future implementation.

In addition, we created a self-guided toolkit with facilitation guides and presentation templates, allowing teams from other companies to run their own Gemba Roundtable sessions. The program’s visual identity is designed to represent the ripple effect of conversations spreading through companies and beyond.