Business Leaders' Coalition for Global Health

Business Leaders' Coalition for Global Health

Business Leader's Coalition for Global Health

Business Leader's Coalition for Global Health


Designing a common purpose

Designing a common purpose

As a voluntary group of Japanese companies committed to supporting global health, the Business Leaders’ Coalition for Global Health brought together leaders from startups to large enterprises. I&CO partnered with this coalition to unite and inspire its members with a visual motif that reflected their shared values and aspirations.

As a voluntary group of Japanese companies committed to supporting global health, the Business Leaders’ Coalition for Global Health brought together leaders from startups to large enterprises. I&CO partnered with this coalition to unite and inspire its members with a visual motif that reflected their shared values and aspirations.

CHALLENGE
CHALLENGE

A symbol of unity

A symbol of unity

With members spanning pharmaceuticals, medical devices, finance, and trading, the coalition needed a unifying visual icon to represent the collective ambition of all participants.

With members spanning pharmaceuticals, medical devices, finance, and trading, the coalition needed a unifying visual icon to represent the collective ambition of all participants.

WHAT WE DID
WHAT WE DID

Designing a shared symbol for global health

Designing a shared symbol for global health

I&CO created a visual representation of the coalition’s shared mission and ongoing commitment to advancing global health.

We designed a globe made of dots to symbolize connection and inclusivity, paired with a warm yellow tone not found in any participating company’s logo. This color choice conveyed the group’s intent to shed light on all parts of the world, including the Global South, while signaling a desire to welcome new collaborators.

Used in various events and communications, the globe motif served as a unifying symbol for the organization’s collective efforts.

I&CO created a visual representation of the coalition’s shared mission and ongoing commitment to advancing global health.

We designed a globe made of dots to symbolize connection and inclusivity, paired with a warm yellow tone not found in any participating company’s logo. This color choice conveyed the group’s intent to shed light on all parts of the world, including the Global South, while signaling a desire to welcome new collaborators.

Used in various events and communications, the globe motif served as a unifying symbol for the organization’s collective efforts.

OUR IMPACT
OUR IMPACT

+15%

+15%

Number of participating companies

Number of participating companies

CAPABILITIES
CAPABILITIES

Market Research & Positioning
Visual Identity & Tone of Voice

Market Research & Positioning
Visual Identity & Tone of Voice

Newsletter

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New York

26 Broadway, 3rd Floor
New York, NY 10004
+1 (917) 793-9045

Tokyo

15-1, Udagawa-cho

Shibuya-ku, Tokyo

+81 050 3708 9045

Singapore

152 Beach Rd,
#36 Gateway East,
Singapore 189721

Newsletter

Subscribe to The Intersection, a newsletter about insights on relevance at the intersection of creativity and technology.

New York

26 Broadway, 3rd Floor New York, NY 10004
+1 (917) 793-9045

Tokyo

15-1, Udagawa-cho Shibuya-ku, Tokyo

+81 050 3708 9045

Singapore

152 Beach Rd, #36 Gateway East,
Singapore 189721

EN

English

EN

English