OMRON Corporation
OMRON Corporation
IXI Positioning & Branding
IXI Positioning & Branding
Defining OMRON’s new venture arm
Defining OMRON’s new venture arm
As a team dedicated to building diverse new businesses from OMRON’s core technologies, IXI needed to stand apart and express what made it unique. I&CO developed a central brand concept that captured the organization’s character, culture, and mission in a way that felt both authentic and inspiring.
As a team dedicated to building diverse new businesses from OMRON’s core technologies, IXI needed to stand apart and express what made it unique. I&CO developed a central brand concept that captured the organization’s character, culture, and mission in a way that felt both authentic and inspiring.
CHALLENGE
CHALLENGE
A single brand for a multidimensional team
A single brand for a multidimensional team
As a team dedicated to building diverse new businesses from OMRON’s core technologies, IXI needed to stand apart and express what made it unique. I&CO developed a central brand concept that captured the organization’s character, culture, and mission in a way that felt both authentic and inspiring.
As a team dedicated to building diverse new businesses from OMRON’s core technologies, IXI needed to stand apart and express what made it unique. I&CO developed a central brand concept that captured the organization’s character, culture, and mission in a way that felt both authentic and inspiring.
WHAT WE DID
WHAT WE DID
Designing a brand narrative inside and out
Designing a brand narrative inside and out
I&CO developed a brand narrative that captured the essence of IXI’s business, values, and culture. Based on interviews with employees, the narrative was translated into brand guidelines and communication materials for use across both internal and external channels.
In addition, we supported IXI's recruitment efforts by creating a slide deck that introduced the company's business focus, work culture, and hiring opportunities in a clear, engaging format. We also produced a series of editorial pieces to give prospective candidates an inside look at what it’s like to work at IXI.
I&CO developed a brand narrative that captured the essence of IXI’s business, values, and culture. Based on interviews with employees, the narrative was translated into brand guidelines and communication materials for use across both internal and external channels.
In addition, we supported IXI's recruitment efforts by creating a slide deck that introduced the company's business focus, work culture, and hiring opportunities in a clear, engaging format. We also produced a series of editorial pieces to give prospective candidates an inside look at what it’s like to work at IXI.
OUR IMPACT
OUR IMPACT
5
5
Number of companies established with IXI as its parent company
Number of companies established with IXI as its parent company
2
Number of in-house startups that have successfully progressed from hypothesis to service launch
Number of in-house startups that have successfully progressed from hypothesis to service launch
CAPABILITIES
CAPABILITIES
Brand Purpose & Vision
Visual Identity & Tone of Voice
Employee Engagement Strategy
Brand Purpose & Vision
Visual Identity & Tone of Voice
Employee Engagement Strategy
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