OMRON Corporation

OMRON Corporation

IXI Positioning & Branding

IXI Positioning & Branding


Defining OMRON’s new venture arm

Defining OMRON’s new venture arm

As a team dedicated to building diverse new businesses from OMRON’s core technologies, IXI needed to stand apart and express what made it unique. I&CO developed a central brand concept that captured the organization’s character, culture, and mission in a way that felt both authentic and inspiring.

As a team dedicated to building diverse new businesses from OMRON’s core technologies, IXI needed to stand apart and express what made it unique. I&CO developed a central brand concept that captured the organization’s character, culture, and mission in a way that felt both authentic and inspiring.

CHALLENGE
CHALLENGE

A single brand for a multidimensional team

A single brand for a multidimensional team

As a team dedicated to building diverse new businesses from OMRON’s core technologies, IXI needed to stand apart and express what made it unique. I&CO developed a central brand concept that captured the organization’s character, culture, and mission in a way that felt both authentic and inspiring.

As a team dedicated to building diverse new businesses from OMRON’s core technologies, IXI needed to stand apart and express what made it unique. I&CO developed a central brand concept that captured the organization’s character, culture, and mission in a way that felt both authentic and inspiring.

WHAT WE DID
WHAT WE DID

Designing a brand narrative inside and out

Designing a brand narrative inside and out

I&CO developed a brand narrative that captured the essence of IXI’s business, values, and culture. Based on interviews with employees, the narrative was translated into brand guidelines and communication materials for use across both internal and external channels.

In addition, we supported IXI's recruitment efforts by creating a slide deck that introduced the company's business focus, work culture, and hiring opportunities in a clear, engaging format. We also produced a series of editorial pieces to give prospective candidates an inside look at what it’s like to work at IXI.

I&CO developed a brand narrative that captured the essence of IXI’s business, values, and culture. Based on interviews with employees, the narrative was translated into brand guidelines and communication materials for use across both internal and external channels.

In addition, we supported IXI's recruitment efforts by creating a slide deck that introduced the company's business focus, work culture, and hiring opportunities in a clear, engaging format. We also produced a series of editorial pieces to give prospective candidates an inside look at what it’s like to work at IXI.

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OUR IMPACT
OUR IMPACT

5

5

Number of companies established with IXI as its parent company

Number of companies established with IXI as its parent company

2

Number of in-house startups that have successfully progressed from hypothesis to service launch

Number of in-house startups that have successfully progressed from hypothesis to service launch

CAPABILITIES
CAPABILITIES

Brand Purpose & Vision
Visual Identity & Tone of Voice
Employee Engagement Strategy

Brand Purpose & Vision
Visual Identity & Tone of Voice
Employee Engagement Strategy

Related Work

Related Work

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New York

26 Broadway, 3rd Floor
New York, NY 10004
+1 (917) 793-9045

Tokyo

15-1, Udagawa-cho

Shibuya-ku, Tokyo

+81 050 3708 9045

Singapore

152 Beach Rd,
#36 Gateway East,
Singapore 189721

Newsletter

Subscribe to The Intersection, a newsletter about insights on relevance at the intersection of creativity and technology.

New York

26 Broadway, 3rd Floor New York, NY 10004
+1 (917) 793-9045

Tokyo

15-1, Udagawa-cho Shibuya-ku, Tokyo

+81 050 3708 9045

Singapore

152 Beach Rd, #36 Gateway East,
Singapore 189721

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English

EN

English