Panasonic Connect

Panasonic Connect

Launch of Panasonic Connect

Launch of Panasonic Connect


A new chapter for a storied brand

A new chapter for a storied brand

Launched in April 2022 as part of the Panasonic Group’s transition to a holding company structure, Panasonic Connect needed to clarify its role and value to society. I&CO helped develop a unified corporate purpose and accompanying brand initiatives to engage all stakeholders.

Launched in April 2022 as part of the Panasonic Group’s transition to a holding company structure, Panasonic Connect needed to clarify its role and value to society. I&CO helped develop a unified corporate purpose and accompanying brand initiatives to engage all stakeholders.

CHALLENGE
CHALLENGE

Uniting a new company under one purpose

Uniting a new company under one purpose

Panasonic Connect combined various domains, including supply chain, public services, lifestyle infrastructure, and entertainment. This diverse mix required a unified framework to align aspirations across all domains and countries.

Panasonic Connect combined various domains, including supply chain, public services, lifestyle infrastructure, and entertainment. This diverse mix required a unified framework to align aspirations across all domains and countries.

WHAT WE DID
WHAT WE DID

Bringing vision to life across touchpoints

Bringing vision to life across touchpoints

I&CO guided Panasonic Connect in developing its corporate purpose, visual identity, and brand films that communicated the company's aspirations and services.

We developed a visual identity that showcases Panasonic Connect’s commitment to being deeply integrated into frontline operations, or GEMBA, while contributing to society by connecting people, products, and technology. The letters “C” and “O” in the logo symbolize “Connecting” and “Together,” reflecting the brand’s spirit of co-creation.

To bring the brand to life, we directed brand films to communicate the company’s vision through a forward-looking narrative, integrating people and technology. I&CO also directed a series of case study films to showcase employees in action.

I&CO guided Panasonic Connect in developing its corporate purpose, visual identity, and brand films that communicated the company's aspirations and services.

We developed a visual identity that showcases Panasonic Connect’s commitment to being deeply integrated into frontline operations, or GEMBA, while contributing to society by connecting people, products, and technology. The letters “C” and “O” in the logo symbolize “Connecting” and “Together,” reflecting the brand’s spirit of co-creation.

To bring the brand to life, we directed brand films to communicate the company’s vision through a forward-looking narrative, integrating people and technology. I&CO also directed a series of case study films to showcase employees in action.

OUR IMPACT
OUR IMPACT

78.5%

78.5%

Percentage of people advocating the company purpose and brand film

Percentage of people advocating the company purpose and brand film

17M+

Number of views on the "Let's Make it Come True" brand film on YouTube

Number of views on the "Let's Make it Come True" brand film on YouTube

CAPABILITIES
CAPABILITIES

Brand Purpose & Vision
Visual Identity & Tone of Voice
Market Research & Positioning
Employee Engagement Strategy

Brand Purpose & Vision
Visual Identity & Tone of Voice
Market Research & Positioning
Employee Engagement Strategy

Related Work

Related Work

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New York

26 Broadway, 3rd Floor
New York, NY 10004
+1 (917) 793-9045

Tokyo

15-1, Udagawa-cho

Shibuya-ku, Tokyo

+81 050 3708 9045

Singapore

152 Beach Rd,
#36 Gateway East,
Singapore 189721

Newsletter

Subscribe to The Intersection, a newsletter about insights on relevance at the intersection of creativity and technology.

New York

26 Broadway, 3rd Floor New York, NY 10004
+1 (917) 793-9045

Tokyo

15-1, Udagawa-cho Shibuya-ku, Tokyo

+81 050 3708 9045

Singapore

152 Beach Rd, #36 Gateway East,
Singapore 189721

EN

English

EN

English