Panasonic Connect
Panasonic Connect
Launch of Panasonic Connect
Launch of Panasonic Connect
A new chapter for a storied brand
A new chapter for a storied brand
Launched in April 2022 as part of the Panasonic Group’s transition to a holding company structure, Panasonic Connect needed to clarify its role and value to society. I&CO helped develop a unified corporate purpose and accompanying brand initiatives to engage all stakeholders.
Launched in April 2022 as part of the Panasonic Group’s transition to a holding company structure, Panasonic Connect needed to clarify its role and value to society. I&CO helped develop a unified corporate purpose and accompanying brand initiatives to engage all stakeholders.
CHALLENGE
CHALLENGE
Uniting a new company under one purpose
Uniting a new company under one purpose
Panasonic Connect combined various domains, including supply chain, public services, lifestyle infrastructure, and entertainment. This diverse mix required a unified framework to align aspirations across all domains and countries.
Panasonic Connect combined various domains, including supply chain, public services, lifestyle infrastructure, and entertainment. This diverse mix required a unified framework to align aspirations across all domains and countries.
WHAT WE DID
WHAT WE DID
Bringing vision to life across touchpoints
Bringing vision to life across touchpoints
I&CO guided Panasonic Connect in developing its corporate purpose, visual identity, and brand films that communicated the company's aspirations and services.
We developed a visual identity that showcases Panasonic Connect’s commitment to being deeply integrated into frontline operations, or GEMBA, while contributing to society by connecting people, products, and technology. The letters “C” and “O” in the logo symbolize “Connecting” and “Together,” reflecting the brand’s spirit of co-creation.
To bring the brand to life, we directed brand films to communicate the company’s vision through a forward-looking narrative, integrating people and technology. I&CO also directed a series of case study films to showcase employees in action.
I&CO guided Panasonic Connect in developing its corporate purpose, visual identity, and brand films that communicated the company's aspirations and services.
We developed a visual identity that showcases Panasonic Connect’s commitment to being deeply integrated into frontline operations, or GEMBA, while contributing to society by connecting people, products, and technology. The letters “C” and “O” in the logo symbolize “Connecting” and “Together,” reflecting the brand’s spirit of co-creation.
To bring the brand to life, we directed brand films to communicate the company’s vision through a forward-looking narrative, integrating people and technology. I&CO also directed a series of case study films to showcase employees in action.
OUR IMPACT
OUR IMPACT
78.5%
78.5%
Percentage of people advocating the company purpose and brand film
Percentage of people advocating the company purpose and brand film
17M+
Number of views on the "Let's Make it Come True" brand film on YouTube
Number of views on the "Let's Make it Come True" brand film on YouTube
CAPABILITIES
CAPABILITIES
Brand Purpose & Vision
Visual Identity & Tone of Voice
Market Research & Positioning
Employee Engagement Strategy
Brand Purpose & Vision
Visual Identity & Tone of Voice
Market Research & Positioning
Employee Engagement Strategy
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