Panasonic
Panasonic
Epytotorp
Epytotorp
Engaging real-world users in product development
Engaging real-world users in product development
Partnering with one of the world's most reliable product manufacturers, I&CO developed an open prototyping platform that enabled everyday users to test unfinished products in real-life settings and share instant feedback with the brand.
Partnering with one of the world's most reliable product manufacturers, I&CO developed an open prototyping platform that enabled everyday users to test unfinished products in real-life settings and share instant feedback with the brand.
CHALLENGE
CHALLENGE
Early input, better output
Early input, better output
As consumer needs evolved rapidly, Panasonic sought a way to gather direct user feedback earlier in the product development cycle. This required moving away from its long-standing practice of releasing only fully finished products and embracing a more open, collaborative process.
As consumer needs evolved rapidly, Panasonic sought a way to gather direct user feedback earlier in the product development cycle. This required moving away from its long-standing practice of releasing only fully finished products and embracing a more open, collaborative process.
WHAT WE DID
WHAT WE DID
Creating a testbed for what’s next
Creating a testbed for what’s next
I&CO conceived and created EPYTOTORP, a platform that enabled users to rent or purchase early-stage prototypes and contribute feedback based on daily use.
I&CO developed the full e-commerce experience to ensure a seamless, self-sustaining cycle of testing, learning, and iteration. This included a visual identity that made the iterative nature of prototyping visible at a glance.
By embedding user insights directly into the development process, the platform created a continuous loop between customers and the brand, shifting the focus from perfectionism to co-creation and speed.
I&CO conceived and created EPYTOTORP, a platform that enabled users to rent or purchase early-stage prototypes and contribute feedback based on daily use.
I&CO developed the full e-commerce experience to ensure a seamless, self-sustaining cycle of testing, learning, and iteration. This included a visual identity that made the iterative nature of prototyping visible at a glance.
By embedding user insights directly into the development process, the platform created a continuous loop between customers and the brand, shifting the focus from perfectionism to co-creation and speed.
OUR IMPACT
OUR IMPACT
CAPABILITIES
CAPABILITIES
Naming
Visual Identity & Tone of Voice
User Experience Strategy
UX, UI & Design Systems
Prototyping & Testing
Service Design
Naming
Visual Identity & Tone of Voice
User Experience Strategy
UX, UI & Design Systems
Prototyping & Testing
Service Design
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