FIRST CVC

FIRST CVC

CVC Business Partnership

CVC Business Partnership


Building bridges between Japan and Asia’s startup ecosystems

Building bridges between Japan and Asia’s startup ecosystems

Partnering with FIRST CVC, Japan’s largest corporate venture capital community, I&CO supported the growth of a more connected startup investment ecosystem across Japan and Asia. We also provided strategic brand guidance to help FIRST CVC strengthen its market presence and scale its regional influence.

Partnering with FIRST CVC, Japan’s largest corporate venture capital community, I&CO supported the growth of a more connected startup investment ecosystem across Japan and Asia. We also provided strategic brand guidance to help FIRST CVC strengthen its market presence and scale its regional influence.

CHALLENGE
CHALLENGE

Barriers to building an innovation ecosystem

Barriers to building an innovation ecosystem

By combining FIRST CVC’s strong network of Japanese corporate investors with I&CO’s deep ties to Asia’s startup scene, we worked to close gaps caused by fragmented networks and uneven access to information. The partnership fostered smoother collaboration and cross-border entry between Japanese companies and Asian startups.

By combining FIRST CVC’s strong network of Japanese corporate investors with I&CO’s deep ties to Asia’s startup scene, we worked to close gaps caused by fragmented networks and uneven access to information. The partnership fostered smoother collaboration and cross-border entry between Japanese companies and Asian startups.

WHAT WE DID
WHAT WE DID

Connecting Japan’s largest CVC network with Asia innovators

Connecting Japan’s largest CVC network with Asia innovators

I&CO led the creation of a strategic partnership to bridge the Japanese CVC community with startups across Asia.

As part of this initiative, one of our strategists served as an external advisor to FIRST CVC, focusing on business development, fundraising strategy, and long-term value creation. We began with the company’s naming and went on to craft its brand statement, visual identity, and corporate logo. To complete the experience, we designed key communication tools and a refreshed company website to bring the brand to life across every touchpoint.

I&CO also provided creative direction for the inaugural JAPAN CVC SUMMIT, a landmark event organized by FIRST CVC to kick off the initiative. Our strategist joined as a speaker, sharing global insights to help shape the community’s next chapter.

I&CO led the creation of a strategic partnership to bridge the Japanese CVC community with startups across Asia.

As part of this initiative, one of our strategists served as an external advisor to FIRST CVC, focusing on business development, fundraising strategy, and long-term value creation. We began with the company’s naming and went on to craft its brand statement, visual identity, and corporate logo. To complete the experience, we designed key communication tools and a refreshed company website to bring the brand to life across every touchpoint.

I&CO also provided creative direction for the inaugural JAPAN CVC SUMMIT, a landmark event organized by FIRST CVC to kick off the initiative. Our strategist joined as a speaker, sharing global insights to help shape the community’s next chapter.

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OUR IMPACT
OUR IMPACT

238

238

Number of CVCs attending the first JAPAN CVC SUMMIT

Number of CVCs attending the first JAPAN CVC SUMMIT

350B

Market potential as an innovation platform (amount invested by participating companies annually in yen)

Market potential as an innovation platform (amount invested by participating companies annually in yen)

100+

Number of monthly inquiries after brand building

Number of monthly inquiries after brand building

CAPABILITIES
CAPABILITIES

Brand Purpose & Vision
Visual Identity & Tone of Voice
Ecosystem & Journey Mapping

Brand Purpose & Vision
Visual Identity & Tone of Voice
Ecosystem & Journey Mapping

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Newsletter

Subscribe to The Intersection, a newsletter about insights on relevance at the intersection of creativity and technology.

New York

26 Broadway, 3rd Floor New York, NY 10004
+1 (917) 793-9045

Tokyo

15-1, Udagawa-cho Shibuya-ku, Tokyo

+81 050 3708 9045

Singapore

152 Beach Rd, #36 Gateway East,
Singapore 189721

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