I&CO defined a new Purpose, Vision, and Mission, based on existing team values and culture. Through a series of interviews with executives and product owners, I&CO tailored the wording to align with the language specific to Woven City.

We defined the Purpose as Woven City’s enduring reason for being, the Vision as the future it aspires to create, and the Mission as the actions required to get there. To support a smooth internal rollout, we illustrated each concept with intuitive visuals that can be used in various internal settings.

Additionally, I&CO designed a new public site to explain the Woven City initiative. This site ensured that internal and external audiences share a mutual understanding of the initiative.