I&CO is a global innovation firm based in:
New York · TOKYO · singapore
New York · TOKYO · singapore
I&CO is a global innovation firm based in:
NEW YORK ·
TOKYO · SINGAPORE
NEW YORK ·
TOKYO · SINGAPORE
Why I&CO?
Why I&CO?
Leaders choose us for specific reasons.
Leaders choose us for specific reasons.
01
Thoughtfulness
Strategic insights and inspired thinking that unlock new opportunities for growth.
01
Thoughtfulness
Strategic insights and inspired thinking
that unlock new opportunities for growth.
02
Experience
Hands-on senior experts. Elite, compact teams.
02
Experience
Hands-on senior experts.
Elite, compact teams.
03
Craftsmanship
We design and refine every detail—from first idea to final touch.
03
Craftsmanship
We design and refine every detail
—from first idea to final touch.
04
US & Asia
A deep understanding of two worlds, bridging business and culture.
04
US & Asia
A deep understanding of two worlds,
bridging business and culture.
Leadership
Leadership

Rei Inamoto
Founding Partner, Design
Helps clients simplify and break new ground. A designer by trade, a minimalist at heart. Past: Chief Creative Officer at AKQA, ECD at R/GA. Named in “Creativity 50,” “the Top 25 Most Creative People in Advertising,” etc.

Rei Inamoto
Founding Partner, Design
Helps clients simplify and break new ground. A designer by trade, a minimalist at heart. Past: Chief Creative Officer at AKQA, ECD at R/GA. Named in “Creativity 50,” “the Top 25 Most Creative People in Advertising,” etc.

Rei Inamoto
Founding Partner, Design
Helps clients simplify and break new ground. A designer by trade, a minimalist at heart. Past: Chief Creative Officer at AKQA, ECD at R/GA. Named in “Creativity 50,” “the Top 25 Most Creative People in Advertising,” etc.

Rei Inamoto
Founding Partner, Design
Helps clients simplify and break new ground. A designer by trade, a minimalist at heart. Past: Chief Creative Officer at AKQA, ECD at R/GA. Named in “Creativity 50,” “the Top 25 Most Creative People in Advertising,” etc.

Rem Reynolds
Founding Partner, Strategy
Guides clients strategically to envision and plan the best customer experience. Past: Managing Director at AKQA New York, SVP at Digitas. A Stanford alum, stints at tech startups in Silicon Valley and NY.

Rem Reynolds
Founding Partner, Strategy
Guides clients strategically to envision and plan the best customer experience. Past: Managing Director at AKQA New York, SVP at Digitas. A Stanford alum, stints at tech startups in Silicon Valley and NY.

Rem Reynolds
Founding Partner, Strategy
Guides clients strategically to envision and plan the best customer experience. Past: Managing Director at AKQA New York, SVP at Digitas. A Stanford alum, stints at tech startups in Silicon Valley and NY.

Rem Reynolds
Founding Partner, Strategy
Guides clients strategically to envision and plan the best customer experience. Past: Managing Director at AKQA New York, SVP at Digitas. A Stanford alum, stints at tech startups in Silicon Valley and NY.

Nathalie Torres
Founding Partner, Research & Data
Develops insight methodologies & leads execution with client teams to humanize data and research. Past: Digitas, AKQA, Deep Focus. Trained as an engineer at Columbia University. Lecturer at Cornell Tech.

Nathalie Torres
Founding Partner, Research & Data
Develops insight methodologies & leads execution with client teams to humanize data and research. Past: Digitas, AKQA, Deep Focus. Trained as an engineer at Columbia University. Lecturer at Cornell Tech.

Nathalie Torres
Founding Partner, Research & Data
Develops insight methodologies & leads execution with client teams to humanize data and research. Past: Digitas, AKQA, Deep Focus. Trained as an engineer at Columbia University. Lecturer at Cornell Tech.

Nathalie Torres
Founding Partner, Research & Data
Develops insight methodologies & leads execution with client teams to humanize data and research. Past: Digitas, AKQA, Deep Focus. Trained as an engineer at Columbia University. Lecturer at Cornell Tech.

Mariko Kondo
Head of Tokyo, Strategy
Leads projects to connect companies, society, and people with a strategic and global mindset. Past: beacon communications k.k. and Hakuhodo i-studio.

Mariko Kondo
Head of Tokyo, Strategy
Leads projects to connect companies, society, and people with a strategic and global mindset. Past: beacon communications k.k. and Hakuhodo i-studio.

Mariko Kondo
Head of Tokyo, Strategy
Leads projects to connect companies, society, and people with a strategic and global mindset. Past: beacon communications k.k. and Hakuhodo i-studio.

Mariko Kondo
Head of Tokyo, Strategy
Leads projects to connect companies, society, and people with a strategic and global mindset. Past: beacon communications k.k. and Hakuhodo i-studio.

Takashi Mazawa
COO of APAC, Strategy
Expertise in new business development, business strategy planning and revitalization of existing businesses. Past: Nissay Asset Management and Accenture Strategy.

Takashi Mazawa
COO of APAC, Strategy
Expertise in new business development, business strategy planning and revitalization of existing businesses. Past: Nissay Asset Management and Accenture Strategy.

Takashi Mazawa
COO of APAC, Strategy
Expertise in new business development, business strategy planning and revitalization of existing businesses. Past: Nissay Asset Management and Accenture Strategy.

Takashi Mazawa
COO of APAC, Strategy
Expertise in new business development, business strategy planning and revitalization of existing businesses. Past: Nissay Asset Management and Accenture Strategy.

Norikuni Takamiya
Head of APAC, Content&Design
Specializes in corporate and service branding and experience/PR-driven creative production. Past: Delphys Inc. and PARTY.

Norikuni Takamiya
Head of APAC, Content & Design
Specializes in corporate and service branding and experience/PR-driven creative production. Past: Delphys Inc. and PARTY.

Norikuni Takamiya
Head of APAC, Content&Design
Specializes in corporate and service branding and experience/PR-driven creative production. Past: Delphys Inc. and PARTY.

Norikuni Takamiya
Head of APAC, Content&Design
Specializes in corporate and service branding and experience/PR-driven creative production. Past: Delphys Inc. and PARTY.
Our Maxims
Our Maxims
Our maxims guide how we think, collaborate, and create every day.
Our maxims guide how we think, collaborate, and create every day.

Seek the invisible

When in doubt, subtract.

Magic > Logic

Never say “No” without offering “Yes.”

Risk nothing, change nothing.

Be tough, not rough.

Quality is a habit.

Be just. Do right.
Our Offices
I&CO operates across New York, Tokyo, and Singapore. For each project, we build the best team across offices, combining diverse perspectives and expertise to help our clients' brands become indispensable in the world.
New York
Tokyo
Singapore



Our Offices
I&CO operates across New York, Tokyo, and Singapore. For each project, we build the best team across offices, combining diverse perspectives and expertise to help our clients' brands become indispensable in the world.
New York
Tokyo
Singapore



How can we help?
If you've got an interesting challenge, or are just curious, we'd love to talk.

How can we help?
If you've got an interesting challenge, or are just curious, we'd love to talk.
