Toyota
Toyota
Toyota Next
Toyota Next
Where should Toyota be 15 years from now?
Where should Toyota be 15 years from now?
I&CO established a new scheme for Toyota to create business by collaborating with startups, rather than adapting to changes only through in-house R&D.
I&CO established a new scheme for Toyota to create business by collaborating with startups, rather than adapting to changes only through in-house R&D.
CHALLENGE
CHALLENGE
Rapidly changing automotive landscape
Rapidly changing automotive landscape
The famous “Toyota Way” has propelled the brand to be the world’s largest automobile company. However, adapting to the rapidly changing automotive landscape may also have been a burden.
The famous “Toyota Way” has propelled the brand to be the world’s largest automobile company. However, adapting to the rapidly changing automotive landscape may also have been a burden.
WHAT WE DID
WHAT WE DID
Accelerating innovation through open collaboration
Accelerating innovation through open collaboration
I&CO designed an open innovation program aimed at investing in and inventing next-generation mobility services.
Establishing a recurring way of working with external— and often nimbler—startups would provide new avenues of innovation. Starting with a public announcement of the Toyota Next program, it solicited over 500 companies to apply. Over the course of eight months, we selected five companies as winners.
One of the winners, ShareNori, a C2C car-sharing startup, was acquired by Toyota and relaunched as a new service, RideNow. Our team worked with Toyota on positioning, renaming, and branding the new service.
I&CO designed an open innovation program aimed at investing in and inventing next-generation mobility services.
Establishing a recurring way of working with external— and often nimbler—startups would provide new avenues of innovation. Starting with a public announcement of the Toyota Next program, it solicited over 500 companies to apply. Over the course of eight months, we selected five companies as winners.
One of the winners, ShareNori, a C2C car-sharing startup, was acquired by Toyota and relaunched as a new service, RideNow. Our team worked with Toyota on positioning, renaming, and branding the new service.
OUR IMPACT
OUR IMPACT
500
500
Startups and companies that applied to Toyota Next
Startups and companies that applied to Toyota Next
+$3.8B
An 1.5% increase in Toyota’s stock price after Toyota Next’s announcement, equalling $3.8B in value
An 1.5% increase in Toyota’s stock price after Toyota Next’s announcement, equalling $3.8B in value
CAPABILITIES
CAPABILITIES
Market Research & Positioning
Naming
Visual Identity & Tone of Voice
User Experience Strategy
UX, UI & Design Systems
Market Research & Positioning
Naming
Visual Identity & Tone of Voice
User Experience Strategy
UX, UI & Design Systems
Related work
Related Work
UNIQLO
StyleHint
Inventing a new style search engine from the ground up
UNIQLO
StyleHint
Inventing a new style search engine from the ground up
Okinawa Prefecture
Brand Transformation for Awamori
Reinventing a local beverage for the global market
Okinawa Prefecture
Brand Transformation for Awamori
Reinventing a local beverage for the global market
Audible
Audible Sleep
Creating a new product vertical for the world’s biggest bookstore
Audible
Audible Sleep
Creating a new product vertical for the world’s biggest bookstore
Meiri
MEIRI Whisky Reborn
Bringing a new Japanese whisky to life
Meiri
MEIRI Whisky Reborn
Bringing a new Japanese whisky to life
FIRST CVC
CVC Business Partnership
Building bridges between Japan and Asia’s startup ecosystems
FIRST CVC
CVC Business Partnership
Building bridges between Japan and Asia’s startup ecosystems
Panasonic Connect
Gemba Roundtable
Reimagining the future of work
Panasonic Connect
Gemba Roundtable
Reimagining the future of work
Business Leaders' Coalition for Global Health
Business Leader's Coalition for Global Health
Designing a common purpose
Business Leaders' Coalition for Global Health
Business Leader's Coalition for Global Health
Designing a common purpose
OMRON Corporation
IXI Positioning & Branding
Defining OMRON’s new venture arm
OMRON Corporation
IXI Positioning & Branding
Defining OMRON’s new venture arm
Woven by Toyota
Redefining Woven City
Re-articulating the purpose of Toyota’s most ambitious initiative
Woven by Toyota
Redefining Woven City
Re-articulating the purpose of Toyota’s most ambitious initiative
Panasonic Connect
Launch of Panasonic Connect
A new chapter for a storied brand
Panasonic Connect
Launch of Panasonic Connect
A new chapter for a storied brand