I&CO began a multi-year transformation by unifying Lindblad’s expanded offerings into a cohesive brand architecture and refreshed parent-company strategy. Multi-modal research revealed that modern luxury-adventure travelers seek authentic, expert-led experiences rather than traditional “white glove” service.

Using these insights, we built a clear brand framework and identity system—defining customer benefits, modernizing the visual and verbal identity, and creating an experience concept that captured Lindblad’s pursuit of awe and discovery—then brought the brand to life across print and digital channels.