Lindblad
Lindblad
Lindblad Expeditions
Lindblad Expeditions
Redefining a legacy of exploration for a new generation of travelers
Redefining a legacy of exploration for a new generation of travelers
For more than 50 years, Lindblad Expeditions has pioneered ecotourism and adventure travel, building a reputation for exploration and excellence through its partnership with National Geographic. As the company expanded beyond expedition cruises, it partnered with I&CO to evolve its brand strategy and identity—honoring its legacy while inspiring a new generation of travelers.
For more than 50 years, Lindblad Expeditions has pioneered ecotourism and adventure travel, building a reputation for exploration and excellence through its partnership with National Geographic. As the company expanded beyond expedition cruises, it partnered with I&CO to evolve its brand strategy and identity—honoring its legacy while inspiring a new generation of travelers.
CHALLENGE
CHALLENGE
Reintroducing a legendary brand to a new era of explorers
Reintroducing a legendary brand to a new era of explorers
With new competitors entering the luxury adventure market, and following a series of acquisitions, Lindblad needed to re-imagine its brand while staying true to its spirit of exploration.
With new competitors entering the luxury adventure market, and following a series of acquisitions, Lindblad needed to re-imagine its brand while staying true to its spirit of exploration.
WHAT WE DID
WHAT WE DID
Charting a new course for a legacy of exploration
Charting a new course for a legacy of exploration
Based on insights from multi-modal research, I&CO developed a clear brand framework and identity system—defining customer benefits, modernizing the visual and verbal ID, and creating experience concepts that captured Lindblad’s pursuit of awe and discovery.
Based on insights from multi-modal research, I&CO developed a clear brand framework and identity system—defining customer benefits, modernizing the visual and verbal ID, and creating experience concepts that captured Lindblad’s pursuit of awe and discovery.
OUR IMPACT
OUR IMPACT
CAPABILITIES
CAPABILITIES
Brand Purpose & Vision
Naming
Market Research & Positioning
Visual Identity & Tone of Voice
Customer Research
Brand Purpose & Vision
Naming
Market Research & Positioning
Visual Identity & Tone of Voice
Customer Research
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