IMAX
IMAX
IMAX.com Experience
IMAX.com Experience
Immersing a new generation in the magic of IMAX
Immersing a new generation in the magic of IMAX
For over 50 years, IMAX has perfected the movie-watching experience with cutting-edge technology, yet many new moviegoers were unaware of what set it apart. This prompted IMAX to partner with I&CO to reintroduce its brand and communicate its unmatched value across audiences and platforms.
For over 50 years, IMAX has perfected the movie-watching experience with cutting-edge technology, yet many new moviegoers were unaware of what set it apart. This prompted IMAX to partner with I&CO to reintroduce its brand and communicate its unmatched value across audiences and platforms.
CHALLENGE
CHALLENGE
Reintroducing the IMAX difference to modern audiences
Reintroducing the IMAX difference to modern audiences
IMAX had long been the gold standard in cinema, yet its message had grown diluted. The brand needed to reassert its leadership—clearly communicating the extraordinary technology, craft, and emotion that make IMAX unlike anything else on screen.
IMAX had long been the gold standard in cinema, yet its message had grown diluted. The brand needed to reassert its leadership—clearly communicating the extraordinary technology, craft, and emotion that make IMAX unlike anything else on screen.
WHAT WE DID
WHAT WE DID
Communication as immersive as IMAX itself
Communication as immersive as IMAX itself
I&CO designed a storytelling framework centered on immersion, building a digital suite that translated IMAX’s technical excellence into emotional audience impact.
From camera to projection, each technology was highlighted through modular, interactive assets that celebrated IMAX’s precision and artistry. These extensible components were deployed across IMAX’s digital channels, amplifying the brand’s story wherever audiences engaged.
I&CO designed a storytelling framework centered on immersion, building a digital suite that translated IMAX’s technical excellence into emotional audience impact.
From camera to projection, each technology was highlighted through modular, interactive assets that celebrated IMAX’s precision and artistry. These extensible components were deployed across IMAX’s digital channels, amplifying the brand’s story wherever audiences engaged.
OUR IMPACT
OUR IMPACT
CAPABILITIES
CAPABILITIES
Market Research & Positioning
Visual Identity & Tone of Voice
Customer Research
Market Research & Positioning
Visual Identity & Tone of Voice
Customer Research
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