I&CO simplified IISE’s complex activity flow into an intuitive three-phase visual language: Future Visioning, Empathy and Co-Creation, and Social Implementation. We redesigned the system around IISE’s existing starry sky motif to unify the work under one coherent framework.

I&CO then developed a narrative that illustrated how each element of IISE's activities relates to the others: the thought leader appears as the first evening star, thoughts and future visions take shape as a constellation, and collaborators are represented as individual stars. The surrounding brackets hold these elements together, highlighting IISE's ability to transform ideas into reality, and their commitment to making a positive impact on society.

To ensure the system's versatility across IISE's diverse fields of activity, I&CO developed flexible guidelines for changing background imagery while maintaining a consistent look, from static visuals to animated logos.