UNIQLO
UNIQLO
UNIQLO.com
UNIQLO.com
Re-imagining UNIQLO's digital experience
Re-imagining UNIQLO's digital experience
One of the world's leading retailers, UNIQLO embarked upon a digital transformation to ensure its shopping experiences delivered ease, delight, and results.
One of the world's leading retailers, UNIQLO embarked upon a digital transformation to ensure its shopping experiences delivered ease, delight, and results.
CHALLENGE
CHALLENGE
Mobile-first retail in a connected world
Mobile-first retail in a connected world
In an era where shopping often begins and ends on a person's phone, UNIQLO needed to elevate its e-commerce experience to make shopping fun, simple, and integrated across every channel.
In an era where shopping often begins and ends on a person's phone, UNIQLO needed to elevate its e-commerce experience to make shopping fun, simple, and integrated across every channel.
WHAT WE DID
WHAT WE DID
Designing a seamless UNIQLO experience across channels
Designing a seamless UNIQLO experience across channels
I&CO concepted and designed a new site, bringing the best of UNIQLO into the mobile experience while connecting to the features and services across its thousands of stores.
I&CO designed the new UNIQLO.com to make it easier than ever to find and buy the right clothing. Since many UNIQLO customers are loyalists who shop year-round and across channels, we leveraged personalization and connected the experience to the features and services of physical retail.
In addition, I&CO tailored the mobile site design to accommodate trends in hardware design. Over the past decade, the size of mobile devices has increased by 60%, yet mobile e-commerce design has remained largely unchanged. In response, I&CO devised a navigational system that allows users to find everything effortlessly with just one thumb.
I&CO concepted and designed a new site, bringing the best of UNIQLO into the mobile experience while connecting to the features and services across its thousands of stores.
I&CO designed the new UNIQLO.com to make it easier than ever to find and buy the right clothing. Since many UNIQLO customers are loyalists who shop year-round and across channels, we leveraged personalization and connected the experience to the features and services of physical retail.
In addition, I&CO tailored the mobile site design to accommodate trends in hardware design. Over the past decade, the size of mobile devices has increased by 60%, yet mobile e-commerce design has remained largely unchanged. In response, I&CO devised a navigational system that allows users to find everything effortlessly with just one thumb.
OUR IMPACT
OUR IMPACT
+30%
+30%
Increase in e-commerce YoY after launch
Increase in e-commerce YoY after launch
CAPABILITIES
CAPABILITIES
User Research
User Experience Strategy
UX, UI & Design Systems
Prototyping & Testing
User Research
User Experience Strategy
UX, UI & Design Systems
Prototyping & Testing
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