I&CO
I&CO
ChooStory: Stories Shaping Futures
ChooStory: Stories Shaping Futures
Imaging a new kind of learning experience
Imaging a new kind of learning experience
I&CO conceptualized and produced ChooStory, an interactive digital picture book that teaches sustainability in an engaging, age-appropriate way. We also developed hands-on workshops to extend learning beyond the screen, encouraging deeper exploration.
I&CO conceptualized and produced ChooStory, an interactive digital picture book that teaches sustainability in an engaging, age-appropriate way. We also developed hands-on workshops to extend learning beyond the screen, encouraging deeper exploration.
CHALLENGE
CHALLENGE
Children as change-makers
Children as change-makers
In Japan, fewer youths believe they can influence environmental, national, and social changes compared to their peers in other countries. In response, we created an opportunity for children to understand that their everyday choices directly impact the future.
In Japan, fewer youths believe they can influence environmental, national, and social changes compared to their peers in other countries. In response, we created an opportunity for children to understand that their everyday choices directly impact the future.
WHAT WE DID
WHAT WE DID
Turning every choice into a teachable moment
Turning every choice into a teachable moment
We created Choostory, an interactive digital picture book that empowered children to flip through stories by choosing the protagonist’s actions. With no right or wrong answers, each decision naturally introduced behaviors related to the Sustainable Development Goals (SDGs) and encouraged reflection through its multi-ending format.
Instead of presenting the SDGs as a lesson, we designed the experience to be a playful, immersive story. Illustrated scenes and light game mechanics were designed to keep children engaged while helping them connect abstract ideas to personal choices.
In addition, we launched free workshop materials online, making it easy for families and after-school programs to use Choostory in group settings. We also developed teaching guidelines for classroom use, spreading access and impact for educators and students across Japan.
We created Choostory, an interactive digital picture book that empowered children to flip through stories by choosing the protagonist’s actions. With no right or wrong answers, each decision naturally introduced behaviors related to the Sustainable Development Goals (SDGs) and encouraged reflection through its multi-ending format.
Instead of presenting the SDGs as a lesson, we designed the experience to be a playful, immersive story. Illustrated scenes and light game mechanics were designed to keep children engaged while helping them connect abstract ideas to personal choices.
In addition, we launched free workshop materials online, making it easy for families and after-school programs to use Choostory in group settings. We also developed teaching guidelines for classroom use, spreading access and impact for educators and students across Japan.



OUR IMPACT
OUR IMPACT
70%
70%
Percentage of children who answer that ChooStory has changed their outlook on SDGs
Percentage of children who answer that ChooStory has changed their outlook on SDGs
90%
Percentage of parents who answer that ChooStory provides an opportunity to talk about SDGs with their children
Percentage of parents who answer that ChooStory provides an opportunity to talk about SDGs with their children
CAPABILITIES
CAPABILITIES
User Research
User Experience Strategy
UX, UI & Design Systems
User Research
User Experience Strategy
UX, UI & Design Systems
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