I&CO
I&CO
Gifvie
Gifvie
Simplifying group gifting with videos
Simplifying group gifting with videos
Developed in-house during COVID mandates, Gifvie was created to make it easy for anyone to send heartfelt video messages to loved ones. The service introduced a new kind of gift-giving experience for a remote era.
Developed in-house during COVID mandates, Gifvie was created to make it easy for anyone to send heartfelt video messages to loved ones. The service introduced a new kind of gift-giving experience for a remote era.
CHALLENGE
CHALLENGE
Lowering the barriers to thoughtful gifting
Lowering the barriers to thoughtful gifting
As the pandemic made it harder to connect in person, people needed a simple solution to share their feelings from afar, yet creating video messages remained too complicated for most.
As the pandemic made it harder to connect in person, people needed a simple solution to share their feelings from afar, yet creating video messages remained too complicated for most.
WHAT WE DID
WHAT WE DID
Creating a simple way to celebrate someone together
Creating a simple way to celebrate someone together
I&CO created Gifvie to help people celebrate milestones and new beginnings, even when physically apart. The goal was to make it easy for anyone to create collaborative video messages, regardless of video editing experience.
We streamlined the experience by focusing only on essential features, making the process simple and accessible. Since the service's launch in 2021, Gifvie has been used for occasions such as weddings, birthdays, retirements, and graduations. While the service has continued to evolve, it has remained focused on helping people connect in meaningful ways, event from a distance.
To date, over 70,000 people have contributed messages, and new Gifvie videos are created daily.
I&CO created Gifvie to help people celebrate milestones and new beginnings, even when physically apart. The goal was to make it easy for anyone to create collaborative video messages, regardless of video editing experience.
We streamlined the experience by focusing only on essential features, making the process simple and accessible. Since the service's launch in 2021, Gifvie has been used for occasions such as weddings, birthdays, retirements, and graduations. While the service has continued to evolve, it has remained focused on helping people connect in meaningful ways, event from a distance.
To date, over 70,000 people have contributed messages, and new Gifvie videos are created daily.
OUR IMPACT
OUR IMPACT
70,000+
70,000+
Number of people sending Gifvie video messages
Number of people sending Gifvie video messages
CAPABILITIES
CAPABILITIES
User Research
User Experience Strategy
UX, UI & Design Systems
Prototyping & Testing
User Research
User Experience Strategy
UX, UI & Design Systems
Prototyping & Testing
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