LEXUS
LEXUS
LEXUS.JP Redesign
LEXUS.JP Redesign
SERVICES
SERVICES
Redefining digital luxury for Lexus
Redefining digital luxury for Lexus
With the launch of the new NX, LEXUS needed to redefine its digital presence. I&CO partnered with the brand to transform its online experience, ensuring it mirrors the same luxury, performance, and innovation drivers experience behind the wheel.
With the launch of the new NX, LEXUS needed to redefine its digital presence. I&CO partnered with the brand to transform its online experience, ensuring it mirrors the same luxury, performance, and innovation drivers experience behind the wheel.
CHALLENGE
CHALLENGE
Translating luxury into a digital experience
Translating luxury into a digital experience
Capturing the sophistication of LEXUS meant creating a digital experience that felt as refined and immersive as the vehicle itself. LEXUS needed to showcase the brand's design, performance, features, and values, all within the limited space of a screen.
Capturing the sophistication of LEXUS meant creating a digital experience that felt as refined and immersive as the vehicle itself. LEXUS needed to showcase the brand's design, performance, features, and values, all within the limited space of a screen.
WHAT WE DID
WHAT WE DID
Designing a digital extension of the LEXUS brand
Designing a digital extension of the LEXUS brand
I&CO designed a site, mirroring the refined, emotionally resonant experience of driving a LEXUS vehicle.
We structured the site based on data-driven prioritization to optimize content hierarchy and improve customer navigation. Each page is designed to focus on a specific model, showcasing its design, performance, functionality, and technology, making it easier for customers to find their ideal vehicle. We also incorporated cinematic imagery and fluid interactions to enhance the experience while maintaining intuitive usability.
In addition, I&CO devised a scalable set of design guidelines to ensure future vehicle pages maintain the same brand elegance and high-quality user experience.
I&CO designed a site, mirroring the refined, emotionally resonant experience of driving a LEXUS vehicle.
We structured the site based on data-driven prioritization to optimize content hierarchy and improve customer navigation. Each page is designed to focus on a specific model, showcasing its design, performance, functionality, and technology, making it easier for customers to find their ideal vehicle. We also incorporated cinematic imagery and fluid interactions to enhance the experience while maintaining intuitive usability.
In addition, I&CO devised a scalable set of design guidelines to ensure future vehicle pages maintain the same brand elegance and high-quality user experience.
OUR IMPACT
OUR IMPACT
+
+
Increased site traffic and transitions to car model information (figures not disclosed)
Increased site traffic and transitions to car model information (figures not disclosed)
3
Increases including a growing number of customers requesting budget estimates (figures not disclosed)
Increases including a growing number of customers requesting budget estimates (figures not disclosed)
CAPABILITIES
CAPABILITIES
User Research
User Experience Strategy
UX, UI & Design Systems
Prototyping & Testing
User Research
User Experience Strategy
UX, UI & Design Systems
Prototyping & Testing
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