IMAX
IMAX
IMAX Tickets
IMAX Tickets
From functional checkout to fan-first platform
From functional checkout to fan-first platform
In 2021, IMAX launched direct-to-consumer ticketing on IMAX.com, creating a new revenue stream and a direct relationship with moviegoers. To compete with established platforms, I&CO partnered with IMAX to transform its digital ticketing journey into one worthy of the brand, reflecting the passion of its fans and the immersive nature of seeing a film in IMAX.
In 2021, IMAX launched direct-to-consumer ticketing on IMAX.com, creating a new revenue stream and a direct relationship with moviegoers. To compete with established platforms, I&CO partnered with IMAX to transform its digital ticketing journey into one worthy of the brand, reflecting the passion of its fans and the immersive nature of seeing a film in IMAX.
CHALLENGE
CHALLENGE
Standing out in a crowded ticketing market
Standing out in a crowded ticketing market
The initial ticketing experience was functional but undifferentiated. Key questions persisted about how fans planned their moviegoing or why they would choose IMAX.com over other ticketing platforms. The challenge was to uncover those motivations and redesign the experience to better engage loyal fans while attracting new audiences.
The initial ticketing experience was functional but undifferentiated. Key questions persisted about how fans planned their moviegoing or why they would choose IMAX.com over other ticketing platforms. The challenge was to uncover those motivations and redesign the experience to better engage loyal fans while attracting new audiences.
WHAT WE DID
WHAT WE DID
Reframing the ticketing journey around fan intent
Reframing the ticketing journey around fan intent
Through usability testing, interviews, and behavioral analysis, we uncovered a key insight: seeing a film in IMAX is an intentional, highly anticipated event. We redesigned the experience around that intent—streamlining discovery, optimizing the path to purchase, and highlighting what makes each film uniquely suited for IMAX. The result was a clearer value proposition and a smarter funnel built to convert enthusiasm into direct bookings.
Through usability testing, interviews, and behavioral analysis, we uncovered a key insight: seeing a film in IMAX is an intentional, highly anticipated event. We redesigned the experience around that intent—streamlining discovery, optimizing the path to purchase, and highlighting what makes each film uniquely suited for IMAX. The result was a clearer value proposition and a smarter funnel built to convert enthusiasm into direct bookings.
CAPABILITIES
CAPABILITIES
User Research
UX, UI & Design Systems
Prototyping & Testing
User Experience Strategy
Customer Research
Customer Data Strategy
Information Architecture
Testing & Optimization
Wireframes & Flows
User Research
UX, UI & Design Systems
Prototyping & Testing
User Experience Strategy
Customer Research
Customer Data Strategy
Information Architecture
Testing & Optimization
Wireframes & Flows
Related Work
Related Work
UNIQLO
UNIQLO IQ
Using AI to help shoppers one by one at scale
UNIQLO
UNIQLO IQ
Using AI to help shoppers one by one at scale
Worldpay
Worldpay Dashboard
An efficient and empowering mobile business companion
Worldpay
Worldpay Dashboard
An efficient and empowering mobile business companion
IMAX
IMAX.com Experience
Immersing a new generation in the magic of IMAX
IMAX
IMAX.com Experience
Immersing a new generation in the magic of IMAX
Audible
Audible Sleep
Creating a new product vertical for the world’s biggest bookstore
Audible
Audible Sleep
Creating a new product vertical for the world’s biggest bookstore
Toyota
Toyota Next
Where should Toyota be 15 years from now?
Toyota
Toyota Next
Where should Toyota be 15 years from now?
Lawson Bank
Lawson Bank Next-Generation ATM
Reinventing the ATM from the ground up
Lawson Bank
Lawson Bank Next-Generation ATM
Reinventing the ATM from the ground up
UNIQLO
UNIQLO.com
Re-imagining UNIQLO's digital experience
UNIQLO
UNIQLO.com
Re-imagining UNIQLO's digital experience
LEXUS
LEXUS.JP Redesign
Redefining digital luxury for Lexus
LEXUS
LEXUS.JP Redesign
Redefining digital luxury for Lexus
UNIQLO
StyleHint
Inventing a new style search engine from the ground up
UNIQLO
StyleHint
Inventing a new style search engine from the ground up
I&CO
ChooStory: Stories Shaping Futures
Imagining a new kind of learning experience
I&CO
ChooStory: Stories Shaping Futures
Imagining a new kind of learning experience