Meiri Shurui
Meiri Shurui
Sanitizer from MEIRI
Sanitizer from MEIRI
Expanding from Sake to Sanitizer
Expanding from Sake to Sanitizer
Meiri Shurui, a historic brewery in Ibaraki, Japan, set out to evolve from a regional sake maker into a comprehensive alcohol company with a focus on public health.
Meiri Shurui, a historic brewery in Ibaraki, Japan, set out to evolve from a regional sake maker into a comprehensive alcohol company with a focus on public health.
CHALLENGE
CHALLENGE
Entering a crowded sanitizer category
Entering a crowded sanitizer category
In a competitive disinfectant market, Meiri needed a clear perspective and design strategy that set it apart from being merely a 160-year-old alcohol producer.
In a competitive disinfectant market, Meiri needed a clear perspective and design strategy that set it apart from being merely a 160-year-old alcohol producer.
WHAT WE DID
WHAT WE DID
Designing hygiene that belongs anywhere
Designing hygiene that belongs anywhere
I&CO conceived and designed MEIRI, a new disinfectant brand launched in response to the urgent public need for sanitizers in the post-COVID spring of 2020.
The first product, MEIRI no Jokin (Meiri’s Sanitizer), was followed by MEIRI no Shodoku (Meiri’s Disinfectant), a high-quality quasi-drug made possible by Meiri’s deep expertise in handling raw alcohol. Despite its quality, MEIRI no Shodoku was offered at an accessible price, reflecting Meiri’s founding mission to enrich lives and support society through alcohol-based products.
We designed the packaging to reflect Meiri’s belief in enhancing everyday life. From shopping malls to living spaces, the products feel natural in any setting, providing comfort and reassurance during life’s simplest moments.
I&CO conceived and designed MEIRI, a new disinfectant brand launched in response to the urgent public need for sanitizers in the post-COVID spring of 2020.
The first product, MEIRI no Jokin (Meiri’s Sanitizer), was followed by MEIRI no Shodoku (Meiri’s Disinfectant), a high-quality quasi-drug made possible by Meiri’s deep expertise in handling raw alcohol. Despite its quality, MEIRI no Shodoku was offered at an accessible price, reflecting Meiri’s founding mission to enrich lives and support society through alcohol-based products.
We designed the packaging to reflect Meiri’s belief in enhancing everyday life. From shopping malls to living spaces, the products feel natural in any setting, providing comfort and reassurance during life’s simplest moments.
OUR IMPACT
OUR IMPACT
150L
150L
Total amount of sanitizing alcohol donated to municipalities, elementary schools, and junior high schools during the disinfectant shortages
Total amount of sanitizing alcohol donated to municipalities, elementary schools, and junior high schools during the disinfectant shortages
10+
Number of municipalities that have listed Meiri as the primary disinfectant supplier in their new disaster prevention agreements during the first three months of the product's launch
Number of municipalities that have listed Meiri as the primary disinfectant supplier in their new disaster prevention agreements during the first three months of the product's launch
1
Nominated as a recipient of the Good Design Award in recognition of entry into the public health sector during COVID, and was selected as “My Choice” by Naoko Hirota, a judging committee member.
Nominated as a recipient of the Good Design Award in recognition of entry into the public health sector during COVID, and was selected as “My Choice” by Naoko Hirota, a judging committee member.
CAPABILITIES
CAPABILITIES
Concept Testing
Business Model Strategy
Packaging Design
Concept Testing
Business Model Strategy
Packaging Design
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