We identify unaddressed consumer and cultural needs, and create solutions to unlock new market opportunities.     

We call these Practical Futures.

Why Practical Futures?

The future of your organization depends on your ability to not only envision but also to execute.

   

We help organizations realize their ambitions by designing and launching new products and services that create a lasting impact.

three light blue abstract figures holding a giant pair of binoculars
three light blue abstract figures holding a giant pair of binoculars

Why Practical Futures?

The future of your organization depends on your ability to not only envision but also to execute.

   

We help organizations realize their ambitions by designing and launching new products and services that create a lasting impact.

Our Services

We help our clients future-proof their business through capabilities in these four practice areas.

illustration of a hand reaching for a knight chess piece
illustration of a hand reaching for a knight chess piece

Strategy

  • Primary Research
  • Customer Insights
  • Business & Market Intelligence
  • Data Analysis
  • Workshops
  • Product Strategy
  • Retail & Customer Experience
  • Go-to-Market Strategy
illustration of a finger pressing a button
illustration of a finger pressing a button

Digital Product

  • Product Design
  • User Experience Design
  • Interface Design
  • Customer Journeys
  • Service Design
  • Prototyping
  • User Testing & Optimization
  • Technical Architecture & Planning
  • AI & Machine Learning
a stack of geometric blocks with a smiley face in the middle
a stack of geometric blocks with a smiley face in the middle

Brand

  • Brand Positioning & Architecture
  • Naming
  • Brand & Identity Design
  • Tone of Voice
  • Messaging & Content Strategy
a cracked eggshell with two chicken feet sticking out the bottom
a cracked eggshell with two chicken feet sticking out the bottom

Incubation

  • Corporate Product Incubation
  • Ideation Workshops & Sprints
  • Corporate Ventures
  • Startups
  • I&CO Labs

Why I&CO?

We keep our teams intentionally small so that we can move fast and get to the best results more quickly.

Our talent is strategic and experienced. Each one of us is a hands-on practitioner with design, data and technology expertise.

Regardless of locations, we set flexible yet disciplined processes for you and us -to work as one team.

We help you ask the right questions so we identify new opportunities that can unlock new potential for your business.

1. Lean, nimble, and experienced

We keep our teams intentionally small so that we can move fast and get to the best results more quickly.

2. Rigorously strategic, passionately craft-minded

Our talent is strategic and experienced. Each one of us is a hands-on practitioner with design, data and technology expertise.

3. An extension of your organization

Regardless of locations, we set flexible yet disciplined processes for you and us -to work as one team.

4. Problem-finding before problem-solving

We help you ask the right questions so we identify new opportunities that can unlock new potential for your business.

1. Lean, nimble, and experienced

2. Rigorously strategic, passionately craft-minded

3. An extension of your organization

4. Problem-finding before problem-solving

illustration of several small figures holding up a circle. one figure has placed a ladder over the circle and is climbing it

I&CO Labs

I&CO Labs is an initiative to partner with undiscovered founders to make radical ideas into realities.

Our Clients

Ajinomoto company logo
ANA company logo
AOKI Group company logo
ASICS company logo
Audible company logo
CAAVO company logo
Direct Wines Inc. company logo
Fast Retailing company logo
Material World company logo
Nike company logo
NYC EDC company logo
Sotheby's company logo
TCHO company logo
Theory company logo
Toyota company logo
UNIQLO company logo