Material World is a startup in the luxury resale sector. Since its launch, it has evolved its business model from a marketplace to a trade-in debit card model with slow success.
The audience for luxury fashion had traditionally been high-end, but with a new focus on a circular economy, we identified a younger, more environmentally conscious audience as the new target for Material World.
We decided to shift its target to a casual yet refined audience. The overall look and feel is much more relatable and approachable.
We worked closely with the founder of Material World to distill the essence of the company and service, and helped articulate it — both verbally and visually.
I&CO designed the user service flow across digital and physical touch points, including the sustainable Material Box and packaging materials, making the circular business possible.