Frequency Experience


Frequency Breathwork

Personalizing the unlimited possibilities of breathwork.

Frequency was emerging as the preeminent NYC breathwork community, until COVID safety protocols forced the company to close down its physical space — the transformative power of breathwork translates differently in a digital space.

A personal transformation

Humans come to breathwork for a variety of hopes and goals — everything from physical pain to anxiety and depression. I&CO identified ways to get new users to relevant and impactful content swiftly.

Practical Future

An experience that clearly defines opportunities, offerings, and converts new users with personalized introductions to transformation.

A future experience

A fully dynamic site that connects live and 
on-demand content to users through various personalized journeys to conversion – leading to a future-proof product to build Frequency’s growing community and corporate ventures.

Transforming Frequency’s brand expression

We created a brand identity system that matches the magical and scientific essence on which Frequency was founded. Human-centered art direction and abstract expression shine a light 
on the personal and organic nature of healing with breathwork.

Our Role


  • Primary Research
  • Brand Strategy
  • Experience Strategy
  • Audits and Insights

Digital Product

  • Product Design
  • User Experience Design
  • Customer Journeys
  • Interface Design
  • Front and Back End Development
  • CMS Customization
  • Data Analytics Development
  • Vimeo OTT Integration


  • Brand Tone and Direction
  • Tagline Creation
  • Messaging & Content Strategy

Next Up

Audible Sleep