Toyota Next
Client
Toyota
Where should Toyota be 15 years from now?
The famous “Toyota Way” has propelled the brand to be the world’s largest automobile company. But it may also have been a burden in adapting to the rapidly changing automotive landscape.
Accelerating the speed of innovation
Establishing a recurring way of working with external — and often nimbler — startups would provide new avenues of innovation.
Practical Future
An open innovation program aimed at investing in and inventing next-generation mobility services.
From 500 to 5
Starting with a public announcement of the program, it solicited over 500 companies to apply. Over the course of eight months, we selected five companies as winners of Toyota Next.
RideNow: A New Venture
One of the winners, ShareNori, a C2C car sharing startup was acquired by Toyota.
I&CO worked with Toyota on the new positioning, renaming and branding of the new service, RideNow.
500
Startups and companies that applied to Toyota Next
+$3.8BN
An 1.5% increase in Toyota’s stock price after Toyota Next’s announcement, equalling $3.8B in value
Our Role
Strategy
- Primary Research
- Business & Market Intelligence
- Go-to-Market Strategy
Digital Product
- Product Design
- User Experience Design
- Interface Design
Brand
- Naming
- Brand & Identity Design
- Messaging & Content Strategy
Incubation
- Corporate Ventures
