Is your brand future ready? Future RQ by I&CO
Brand visual for Future RQ

Future Readiness Quotient by I&CO blends hundreds of data points across key pillars of brand health. The result is a rigorous scoring system for an objective comparison to direct and indirect competitors.



Future RQ can be applied to your brand and industry so you can get a comprehensive view of your ranking and what drives it.

How Future RQ helps you

  • See where your brand ranks relative to competitors
  • Understand which brands are leading and why
  • Evaluate your company’s unique Future RQ
  • Identify specific gaps in your business and how to improve them
  • Establish meaningful benchmarks for your organization

Objective complexity made simple

Distill your brand’s Future RQ across business performance, customer experience, and sustainability. Drill down into the underlying components for a multi-layered analysis. Easily interpret Future RQ’s dimensional algorithm with a thoughtful visual system. 

Compare Metrics At a Glance

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Reach out to us if you’re interested in evaluating your brand or how Future RQ applies to your industry.

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See how we applied the Future RQ methodology to five key brands in the apparel industry.