We are a community of creators dedicated to crafting products, services, and ventures that impact the future.

Our Maxims

illustration of scissors for "When in doubt, subtract"illustration of scissors for "When in doubt, subtract"

When in doubt, subtract.

illustration of pencil for "Never say “No” without offering “Yes.”"illustration of pencil for "Never say “No” without offering “Yes.”"

Never say “No” without offering “Yes.”

illustration of an oyster shell for "Be Tough, Not Rough"illustration of an oyster shell for "Be Tough, Not Rough"

Be tough, not rough.

illustration of a turtle for "Risk nothing, change nothing."illustration of a turtle for "Risk nothing, change nothing."

Risk nothing, change nothing.

illustration of a desk lamp for "Seek the invisible"illustration of a desk lamp for "Seek the invisible"

Seek the invisible.

illustration of a toothbrush for "Quality is a Habit"illustration of a toothbrush for "Quality is a Habit"

Quality is a habit.

illustration of a right triangle stencilillustration of a right triangle stencil

Magic > Logic

illustration of an olive branchillustration of an olive branch

Be just. Do right.

Our Leaders

Rei Inamoto

Founding Partner, Design

photograph of Rem Reynolds

Helps clients simplify and break new grounds. A designer by trade, a minimalist at heart. Past: Chief Creative Officer at AKQA, ECD at R/GA. Named in “Creativity 50,” “the Top 25 Most Creative People in Advertising,” etc.

photograph of Rei Inamoto

Rei Inamoto

Founding Partner, Design

Helps clients simplify and break new grounds. A designer by trade, a minimalist at heart. Past: Chief Creative Officer at AKQA, ECD at R/GA. Named in “Creativity 50,” “the Top 25 Most Creative People in Advertising,” etc.

Rem Reynolds

Founding Partner, Strategy

photograph of Rem Reynolds

Guides clients strategically to envision and plan the best customer experience. Past: Managing Director at AKQA New York, SVP at Digitas. A Stanford alum, stints at tech startups in Silicon Valley and NY.

Rem Reynolds

Founding Partner, Strategy

Guides clients strategically to envision and plan the best customer experience. Past: Managing Director at AKQA New York, SVP at Digitas. A Stanford alum, stints at tech startups in Silicon Valley and NY.

Nathalie Torres

Director, Research & Data

photograph of Nathalie Torres

Develops insight methodologies & leads execution with client teams to humanize data and research. Past: Digitas, AKQA, Deep Focus. Trained as an engineer at Columbia University. Lecturer at Cornell Tech.

photograph of Nathalie Torres

Nathalie Torres

Director, Research & Data

Develops insight methodologies & leads execution with client teams to humanize data and research. Past: Digitas, AKQA, Deep Focus. Trained as an engineer at Columbia University. Lecturer at Cornell Tech.

Will Turnage

Director, Technology

photograph of Will Turnage

Architects and guides engineering solutions at our Incubation Studio. Also, an avid chef / maker of cooking apps. Past: SVP, Technology at R/GA leading Technology and advising tech startups. Previously at Sony Music building emerging platforms.

photograph of Will Turnage

Will Turnage

Director, Technology

Architects and guides engineering solutions at our Incubation Studio. Also, an avid chef / maker of cooking apps. Past: SVP, Technology at R/GA leading Technology and advising tech startups. Previously at Sony Music building emerging platforms.

Takashi Mazawa

Co-Head of I&CO Tokyo / Strategy

photograph of Takashi Mazawa

Expertise in new business development, business strategy planning and revitalization of existing businesses. Past: Nissay Asset Management and Accenture Strategy.

photograph of Takashi Mazawa

Takashi Mazawa

Co-Head of I&CO Tokyo / Strategy

Expertise in new business development, business strategy planning and revitalization of existing businesses. Past: Nissay Asset Management and Accenture Strategy.

Norikuni Takamiya

Co-Head of I&CO Tokyo / Content & Design

photograph of Norikuni Takamiya

Specializes in corporate and service branding and experience/PR-driven creative production. Past: Delphys Inc. and PARTY.

photograph of Norikuni Takamiya

Norikuni Takamiya

Co-Head of I&CO Tokyo / Content & Design

Specializes in corporate and service branding and experience/PR-driven creative production. Past: Delphys Inc. and PARTY.

Work and Play